In 2012, Kasen Williams caught 77 balls for 878 yards. That's just 11.4 yards per catch, which isn't great. There are reasons for that low number, but putting aside they various arguments for which are the prime causes, it's a number that I wouldn't mind seeing him replicate in 2013. He is very much capable of doing a lot more damage down the field, but here's what I'd like to see more of out of Kasen Williams in 2013: short passes.
To use the parlance of our times, Kasen Williams is a beast. Go back and watch any pass he caught over the past two seasons, and take note of what he does after he catches the ball. What you'll likely see is him making defensive backs look impotent as they feebly try to take down a superior human. It has been almost laughable at times. One defensive back is not bringing Williams down.
So, the coaching staff should run more quick hitters to Kasen to get him the ball in the open field. This will give Williams the opportunity to pick up some easy yards and pick up first downs or create short yardage conversions. Combining his open field tackle breaking ability with the high completion percentage nature of these kinds of plays is an excellent risk/reward proposition. It could also have the added benefit of giving Keith Price some easy completions to get his confidence going early in games.
Kasen's stated goal for 2013 is to catch 100 passes. The best way for him to reach that goal is for Steve Sarkisian to feed him a healthy dose of short hitches, slants and screens. He still needs to be run down the field to stretch the defense and make plays that way, but there should be a more concerted effort to get him the ball early and often as well.