Larry Scott who has been chairman and CEO of the Womens Tennis Association has been named Pac 10 commissioner besting such diverse candidates as San Diego Padre GM Sandy Alderson and Terry Marks who is a VP for Coke.
A lot of us were thinking they would go old school such as picking a former AD like Ted Leland. They didn't do that and it looks like they went outside the box with someone that understands promotion and broadcasting.
Since joining the Sony Ericsson WTA Tour in 2003, Scott has engineered the turnaround of women's professional tennis, increasing the popularity of the sport across the world. A former tennis All-American at Harvard, Scott is credited as the architect behind the largest-ever sponsorship in women's sports, a six-year, $88-million title sponsorship agreement with Sony Ericsson. He also led the WTA in its development of the largest television agreements in women's tennis history spanning viewership both in the U.S. and abroad.
He seems to be an Ivy League type who played tennis at Harvard and went on to have a pro tennis career before entering the business side of the game.