The message is pretty clear: what was previously a grey area is now one that any college football program with a desire to recruit at a national level will be operating in.
Here are the sanctions:
Show cause for Chip Kelly (basically, not a penalty)
1 lost scholarship over 2 years (basically, not a penalty)
3 years probation (Ducks are used to this territory by now)
Reduced official visits
So that's that. Paying for influence with recruits will soon become commonplace (though teams won't be so stupid about it as Oregon was - they'll either pay cash or make sure they get something back for their money) and the already sketchy world of college football recruiting will devolve into something resembling the wild west that is college basketball recruiting.
The good news is that this sort of puts every team on a level playing field. Teams now know what the risks of using street agents are, and that the punishment for getting caught doesn't outweigh the benefits gained.
Oregon, meanwhile, gets off scot-free despite having either been on probation or guilty of violations basically every year for the past decade. Not a program lacking institutional control though.
When duck fans are even more insufferable and arrogant than usual, it's because they know they got away with one here.