Since I don't subscribe to anything, I don't have any personal reasons for DTV not doing anything. My hang-up is on DTV's "catch phrase": 'the sports leader." I understand DTV offers some pretty sweet deals when it comes to other sports, like the NFL ... NBA ... Big Ten Network. What I don't understand is the market that DTV is simply ignoring: Calfornia??? Ever heard of that place? I guess not. Wilner puts the Pac-12's latest attempt to strong arm DTV in, once again, the form of a letter from the Pac-12 urging fans to crank up the pressure and switch providers. Frankly, if I actually watched TV, I might be seriously tempted to switch, especially if I were a California Resident, with that USC/Cal game this weekend.