Washington is listed as the 22nd most valuable NCAA college football "franchise", and 2nd in the Pac-12 behind USC. Although the article suggests that growth prospects are projected in the valuation, I'm not convinced this really accounts for the full revenue streams that will come from the new broadcast deal. In a related article, an overview of the total campus and football revenues are analyzed. UW is ranked #5 and #17, respectively. These are actual, not projected numbers, and the author ranks programs on football revenues as a percent of total. Expect Pac-12 programs to come up quite a bit in the future as they benefit from those same broadcast rights. http://online.wsj.com/article/SB10001424052970203513604577143250385056524.html?mod=ITP_fridayjournal_8