New Pac 10 Website
by John Berkowitz on Jul 27, 2010 9:19 PM PDT
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New Pac 10 Website
I like the stripped down, streamlined, “less is more” approach. Unfortunately, there are a few bugs to work out.
The old one is better.
The new one is cluttered and difficult to navigate. With Flash-powered websites, there’s always a high risk for doing too much and ending up hurting usability, and I think the new website is a prime example for that.
The strangest thing …
… is that Pac-10 helmet.
Yeah, Flash is not the way to go. Actually, I don’t think they’re trying to do all that much. They just didn’t do it well.
logo
Not a big fan of the new logo – too busy/cluttered looking. Looks like we’re trying too hard, like a non-BCS conference.
Step in the right direction
It’s a little busy and the words don’t capture your eye with the background setting. But they will work the bugs out. Let’s keep in mind this isn’t a finished webpage yet.
I love the new logo! It sets us apart from the rest of the leagues. The shield is a great tool to use! It has become trendy in the pros to refer to the NFL logo as a shield and to protect the sheild. It (the sheild) represents durability, strength, armor, and an unpentrationable force. I like the mountain, which represents our expansion into the Rocky Mountain television viewership and the C, which is actually a wave. The C can be construed as two concepts. To the naked eye it is a Big “C” which reprsents the word CONFERNCE as in Pac 10 Conference and soon to be Pac 12 Conference. Yet is also represents all the schools located on the pacific rim as a wave.
Larry Scott is going to eliminated the East Coast Bias theory. Why do you suppose the Pac 10 media conference was held in NYC rather then at a hotel at the LA airport? This is all about marketing in order to build something like the SEC and Big Ten, we are pushing for a better tv contract and in order to get that done you have to make headlines by being bold. I suspect the East Coast Bias theory will be a thing of the past within the next decade. Scott is taking our league nation wide. It can be done, but we have to begin marketing the league so much better then in the past.
All I saw was purple
But that is about to change...
I actually love the 7pm matchup because I live on the West Coast. Nothing sweeter then getting home and finishing out the saturday with a pivotal Pac 10 matchup. And I think the 7pm time slot will continue for the PST and MST time zone viewerships.
However, I think we should limit the 7pm time slot to one televised game in order to use that single time slot to promote two schools within the eventual Pac 12 region- makes sense. For the rest of our games, we have to pursue earlier time slots (4pm PST and earlier). I think that is one reason why Larry Scott has moved the conference media day from LA to New York. Whether you agreed with the Joey Harrington billboard in NYC or not- Oregon knew what they were doing. We have to market our league to the opposite coast in order to build interest for our league. Building an East Coast interest can only lead to one thing- a better tv deal.
What worked in the past wasn’t fostering any interest or exposure outside our region, thus a not-so lucrative tv deal. In order to foster a better tv deal requires more exposure and outside interest to a larger tv audience. I’m down with everything Larry Scott is doing!
All I saw was purple
The 7 PM timeslot
has to stay for the games in Arizona most of the year, and its good to get some other games into that slot as well, to catch the audience that exists. But the 4 PM slot needs to get more games. It is easily the best time slot.
What really has to change is the current exclusivity clause that exists with the ABC game that is keeping games off TV of any level, and out of desirable time frames. It is fine to allow ABC (or whomever becomes the “primary” carrier) first choice of games and to specify the time slot. But it is vital on a number of fronts to be able to maximize the value and exposure of the rest of our inventory.
Andy Wooldridge, andy_wooldridge@yahoo.com
BuildingTheDam.Com
Go Beavs!
The Pac 12 could easily work around the heat in Arizona
The Arizona schools could play some early season games on the road. Not saying all of them on the road but some. Then when they do have an early home game, that could be the 7pm televised game of the week. And if we are going to a 12-member league and we continue w/ 9 league games then their shouldn’t be much of a problem (hopefully I’m not overlooking something).
I love the 7pm game on FSN, it provides us with a nightcap sort of deal for Saturdays in the fall and I think we should continue that televised trend for the West and Pacific fan base. But I suggest limiting only one 7pm slot, which is televised. All other games should be set for saturday afternoons or late afternoons. And their is nothing wrong with one or two Thursday or Friday night televised games either.
If this were the case it would mean that some schools would not get the perferred time slots or be excluded from tv altogether at times. Do we like the tv format as it is? I mean as it is all of Washington’s games are televised except for the Furd game. That’s pretty nice for Husky fans that live outside the region. However I think I’d take a chance on less televised games if it meant a bigger tv paycheck. I’m not sure how it would effect us though. I would think the schools who would not be televised as much would be schools like WSU, OSU, Utah, Stanford, and Arizona- schools that are not as attractive on tv.
I’m just throwing stuff out there fellas, Larry Scott is smarter then crazi :)
All I saw was purple
Yes.
That rule is completely archaic and contrary to the idea of exposure for the conference.
I heard a rumor that Scott has said he’s open to scheduling games earlier than the traditional “early slot” of 12:30 so people on the east coast and in the midwest can see more Pac 10 games. If this is true, it’s asinine. Anybody in the midwest or the east coast is going to watch the Big 10 or SEC game that’s on at that time instead. The only way to make this work is to put the prime Pac 10 games on early. It’s ridiculous to think that, say, Oregon and USC would kick off at 9:00 am in order to steal a couple of viewers in other parts of the country. I really hope this information is wrong.
As for the website, I’ve found in the past that there’s really very little there that can’t be found more easily or quickly on a different site. I just don’t see a lot of value in it, period.
Breakfast and Bloody Marrys!
Games at 9:00am would be ainine to many folks out here in the west and on the pacific rim- I agree with that and it would require a few seasons to get use to such an idea. I have a question for you Sundodger and all others aposed to some of the proposed dramatic changes. Question: Do you sit and watch every minute of an early Big Ten, ACC, or SEC game? No, we flip thru channels and only pick up the climatic parts of each game. Example: last season’s UConn vs. Notre Dame game. I didn’t watch the game from start to finish, but I did flip it back and fourth and saw the drama involved in the contest. Exposure doesn’t neccessarily mean watching the game from start to finish- it’s about catching the epic battles and the drama of the game. When ESPN is not televising a game what are they doing? They are showcasing the highlights.
What is happening out west and on the pacific rim? Who the hell knows is the thought of many East Coast college football fans because our games are not televised yet, thus we miss out on the lucrative highlight shows.
How many fans out west will say “did you catch the ending of the UConn/Notre Dame game?” But rarely do fans back east say “did you catch the ending of the Washington/Ucla game?” The reason was because they were not able to switch channels to catch the ending- they were asleep in bed.
We have a problem that is hard to over come- time zones SUCK! But if we want more exposure and if we want to rid ourselves of this East Coast bias theory then we have to get around it somehow. I know a 9:00am contest would kill tailgating to some extent, but maybe we can evolve the concept of tailgating for a 9:00am showdown. Is it possible to begin tailgating the night before the 9:00am showdown and instead of serving bratts and beer for a tailgate appetizer, we could instead tailgate with a hearty breakfast and chase it w/ a smooth bloody marry. An all night tailgate party would definitely be pretty cool.
I don’t have the answers and I’m just throwing random thoughts into the equation and hope something sticks. But change is coming and we’d better be ready to deal with it.
All I saw was purple
9:00 AM will never happen
Well maybe WSU would do it… .
by John Berkowitz on Jul 28, 2010 8:27 PM PDT up reply actions
I'm sure that would happen at many, many schools.
No doubt WSU would be leading the charge.
"Legends are made on the shores of Lake Washington"
"BOW DOWN TO WASHINGTON"
Correct- it would never fly on Montlake
But I can truthfully see Larry Scott getting a 9:00am slot on ESPN locked in, where WSU, OSU, and Utah take them if they can get them. Hell this could benefit the Arizona schools to in order to beat the heat.
As a Pac 10 fan, I wouldn’t mind a 9:00am start. We could have a 9:00am game, a 12:30 game, a 4:00pm game, and the FSN Pac 10 nightcap game on at 7:00pm. Pac 10 football all day- this would be perfect!
All I saw was purple
Beat the heat...
You need to start at 6:00 AM to beat the heat in Arizona.
by John Berkowitz on Jul 29, 2010 8:44 AM PDT up reply actions
Only early in the season
By October it begins to cool down more (guessing of course). So later in the season 9:00am contest in the desert could be beneficial in order to get some ESPN coverage.
All I saw was purple
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