I would like to know who is in charge at the Seattle Times.com. The UW has handed you this wonderful opportunity - a coaching change for the beleaguered football program. A "golden boy" candidate who also happens to currently be employed by Seattle's lone professional football franchise (basically quadrupling the interested audience). A blogger who is willing to post wild speculation and then to set the forum blazing with a trumped up Wiki posting (brillian move!). Oh, and all of this conveniently occurring at the beginning of the most important shopping season of the year.
Given all of these gifts, the best ad that you can come up with is for James G. Murphy Co.
An auctioneer is the only advertiser that you could sell that web-estate to? You've got a window of opportunity that is a few days at best and you can't even get Starbucks? Nordstrom? Not even goDaddy.com?
Who's running that place? Must be a Coug.